Privacy policy

Privacy policy

What exactly is a privacy policy? In a nutshell, it’s where you can find out how we use, store and protect your data – be it your name, your address, your telephone number, your email, or anything else you might tell us about yourself.

It’s also where you can find out about your privacy rights – the things you can ask us to do with your information.

We’ve tried to keep it as short and free from technical speak and legalese as we can.

But even so, the chances are that you won’t want to read it all the way through. So, we’ve split it up into sections, which you can get to quickly using the links below.

Neew to knows

We’ll go into more detail about what we use your data for below, but the first thing we want you to know is that we don’t collect it to be nosy. And it’s not so we can sell it on to someone else. We never have, and we never will.

In short, we normally either use it because we have to – so we know where to send your order, for instance. Or, because it’ll help us improve – like when we collect information on how you use our website – so we know what’s working and what isn’t.

And of course, we’ll only ever use your data legally.

When it comes to what you’d like to hear from us (like whether or not you’d like to get our emails) we’ll always ask first. And you can opt out at any time: just let us know or click the ‘unsubscribe’ link at the bottom of any of our emails.

This is our main privacy policy, which applies whether you decide to buy something or are just visiting our website. But we also have another privacy policy on the data we collect if you’re applying to work with us, which you can find a bit further down.

It’s important that you read both policies to make sure you know all the ins and outs of how we’re using your data. They’re designed to work together, not override one another.

It’s always good for us to have up-to-date information on you – for instance, we wouldn’t want to send your subscriber copy of Stories to the wrong address. So please just get in touch with us if things ever change.

And of course, we’ll always let you know if we make any changes to our privacy policy.

We should also mention that there are certain details (like your name, address and telephone number) that we need from you before you can do things like buy one of our designs or use our kitchen design service. Without that information, we won’t be able to go ahead.

The other thing to say is that we’ll sometimes include links on our website to another brand’s website. They might collect and use your data in a different way, so it’s a good idea to take a look at their privacy policy too, just in case.

The data we collect about you

So, what do we mean by ‘data’?

The list below gives you an idea of the sort of information we might have in our records:

  • Information about your identity – your first and last names and maiden name if you have one; address; username; marital status; title; date of birth and gender.
  • Your contact details – which also includes your delivery and billing addresses as well as your email address and telephone numbers.
  • The details of your bank account and credit or debit cards.
  • Information about the things you’ve bought from us and how you paid for them – whether it’s one of our designs or a service like our kitchen design consultations.
  • The techy stuff – like your internet protocol (IP) address; your login information (your username and password); the type of browser you’re using to view our website and any plug-ins it might have; your computer’s time zone and location; and the type of device you’re looking at our website on (including its operating system and the technology that might be on it).
  • Information about how you use our website, services or designs, including the things you’ve shown an interest in.
  • Your preferences (like whether you want to receive our emails or subscribe to Stories).
  • Any feedback you’ve given us (on surveys or by getting in touch with us).
  • Whether you’ve entered any of our competitions or prize draws.
  • And CCTV images of you – which we’ll get if you visit one of our stores or park in one of our car parks.

We might also collect something called ‘aggregated data’. That sounds fancy, but it’s basically just a summary of all (or many) of our customers’ data. It’s different to personal data because it can’t be used to identify you. For example, we might use the details of how you use our website together with the same details from all our other customers, to see how many of you are using a particular feature. The thing to know is that aggregated data doesn’t usually fall under our privacy policy, but if we ever use it together with something that might identify you (like your name) then it will.

There are also certain types of information that we won’t ever collect (unless you’re applying to join our team – see below). These include your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data.

How we collect it

One of the ways we access data is directly from you. You might fill in a form (or we might fill one in for you, like when you buy something in-store) or get in touch with us by email, phone or post.

We also get data through other companies.

Like Google, who give us search engine data and analytics.

On top of that, we’re given information like your contact and bank details and the things you’ve bought from us from the people that provide us with payment and technical services.

There are also companies that we work with who collect information from public records (such as the census and electoral register), and we also do this ourselves. The details we get from these sources will be things like your name, address and date of birth.

The final area is data that’s automatically collected. This one applies to our website, which picks up on things like the type of internet browser you’re using and which pages you’ve visited. You can find out more about this in our cookie policy. We use four types of cookie:

  • Essential cookies: these make our website work as it should, like logging into secure areas of the site to enter payment information when you check out.
  • Analytical/performance cookies: we can recognise and count the number of people visiting our site as well as understanding how you use it with the help of these cookies. It’s how we can make improvements such as helping you find what you’re looking for more quickly.
  • Functionality cookies: these tell us that you’re somebody returning to our website so we can remember any preferences you’ve shared, like your choice of language or closest store.
  • Targeting cookies: the final sort of cookie tells us what pages you’ve visited on our website. We’ll use this information to make sure any advertising we show you is more relevant, based on what you’ve looked at before. The hope being, you won’t be shown anything generic.

And what we use it for

  • To register you as our customer
  • To put through your order and deliver it to you
  • To get in touch with you if we need to (like if we change our privacy policy, to ask for your feedback, or to see if you’d like to receive our emails – and sending them to you if you do)
  • To enter you into one of our prize draws or competitions, or so you can fill out a survey
  • To keep things running smoothly (to help with troubleshooting)
  • So we can show you things that are relevant to you (on our website and in our advertising), and recommend things you might be interested in
  • So we can improve our website, the services we offer and the things we make, and the experiences you have with us

We only use your data in ways that the law allows us to.

Most of the time we use it because we need to as part of our contract with you (every time you buy something from us, we enter into a ‘contract’); or because we have a legitimate interest which isn’t overridden by your rights; or because it’s our legal obligation.

If you’d like to know exactly what kind of data we use for each of these things, and the specific legal reasons why we use it, just get in touch. We’d be more than happy to fill you in.

We’ll also only use your data for what we collected it for, unless we think there’s something else we can use it for that’s relevant (like using your email address to confirm your order, and then to send you a survey). If we’d like to use it for an unrelated reason, we’ll let you know.

Who we’ll share it with (and why)

Most of the time, we’ll pass it on to the companies we work with to get our jobs done. Such as when we use a courier to deliver your order.

We’ll also share it with Facebook, because then we can make sure you’re seeing adverts about stores near you, not the other side of the country.

There are also times when we’ll join forces with another business – usually when we open a new partner store. We might share your data then too, for example to let you know when a new store is opening. And while we’re not planning on selling or merging Dantone Home right now, if we ever did, we’d have to pass your data on.

Rest assured that the people we do choose to share your information with are just as trustworthy as we are and they’ll need to have assured us they’ll only ever use it legally.

Whether the businesses we’re sharing it with are in the UK, the EU or elsewhere, we make sure the same rules apply, and they can only use it for what we’ve asked for. We also make sure that those that are outside the EU are in countries which have data protection laws that are just as good as the ones we have here in the UK and EU; or, that we have a contract with them that’s approved by the European Commission.

How we keep your data safe

It means a lot to us to keep your information safe. So, we do everything we can to make sure that it won’t be lost; used or looked at without permission; changed; or passed on. We’ve also done our best to make sure that we don’t get hacked and your information stolen, and if that did happen and it posed a risk to you, we’d let you know. 

And how long we’ll hold on to it for

We’ll only keep your data for as long as we need to. But, that said, we have to hold on to certain things – like your name, contact information and some bank details, and data on the things you’ve bought from us for six years after you gave them to us – because we legally have to.

Otherwise, the amount of time we’ll keep hold of it for depends on what type of data it is. If it’s something that’s sensitive (like your bank details) or if we know a lot about you, we’ll delete it sooner. You can find out more about how long we keep personal data for by getting in touch with us.

We should also mention that there are times when we’ll keep it but anonymise it – so no one can connect it to you.

You can also find details on what you can ask us to do with your data in the ‘Your legal rights’ section below.

Your legal rights

We’ve included your legal rights here too, because they’re an important part of our privacy policy. They’re a list of all the things you can ask us to do, under certain circumstances, with your data. You can find out more about when we can and can’t do these things by getting in touch.

You can ask us to:

  • Show you the information we have about you
  • Correct it
  • Delete or stop using it, or change the way we use it

You’re also always able to opt-out of receiving our marketing (like emails and copies of Stories).

Just let us know if you’d like to do any of these things. You won’t have to pay anything, but if you ask us lots of times to do the same thing and it’s not something we’re required by law to do, then we might charge you a small fee or say no.

We’ll also need you to send us proof of your identity before we can go ahead – we wouldn’t want to pass your information on to the wrong person.

We’ll do what you’ve asked us to as quickly as we can – usually within a month – but sometimes things can take a bit longer. We’ll always keep you up to date though.

And that’s everything. We hope it all makes sense and remember, if you’ve got any questions or concerns, we’re here.

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